Corporate Gifts Archives - Page 4 of 5

Top 10 Best Gift Ideas for Small Business Owners

February 12, 2016/in Corporate Gifts/by Simplicity Gifts

Yes, holidays have long gone-by, but it doesn’t mean that your gift-giving spree must end. When you’re shopping for a small business owner, it’s best to think of a present that can help in his/her everyday battle. Remember, just like you, he/she also goes to various ups and downs. Hence anything that can offer an edge, such as personalised gifts Singapore, can really be fantastic.

If you want to show appreciation to your boss, take a look at these awesome gifts. Besides, you don’t really have to empty your wallet to give a good one.

Tablets

Image Source: Tech News Central

Tablets – regardless of size – are always in demand for young entrepreneurs nowadays. With their cluttered and on-the-go schedules, this device can help them stay connected and productive all day long. Remember, though, that tablets differ from features, purposes and sets; hence look for the one that is apt.

Air Card

Image Source: Tech News Central

Although some would say it’s not really that important, air cards are still one of the best gifts you can ever give. Not only they work great, but they’re something that every bootstrapping entrepreneur would want to invest in. Besides, you would want to give something that can give them a huge lift.

Related (Eco-Friendly Corporate Gifts)

Laptop

Image Source: WindStream

Well, it’s definitely a no-brainer but there are still plethora of people sitting on a desktop. Remember that for entrepreneurs, laptops play a huge role in their business life, as they’re always on the hunt for flexibility. They don’t want to be stuck in room all day with nothing but their PCs. They’d love to work on a coffee shop or even in the beach. So, yeah, go get your boss a laptop. Now!

Coffee

Image Source: Konfrazzzled

This is certainly one of the best personalised gifts in Singapore that you can ever give. Business owners run and breathe coffee. Think about the late nights and early morning shifts they have to endure. Coffee are their “start-up boosters.” You can go for an assortment of special coffee, or a simple espresso from that café shop near your town. And oh, by the way, a coffee maker can also be a great idea!

Business Cards

Image Source: Business Journal

Needless to say, business cards are a thing now for every business owner. Nonetheless, a really cool gift is hooking up your boss with someone who can help design a really professional business card – something that will make him/her standout from the rest. Go and look for that perfect business card designer now!

White Board

Image Source: Attitudes 4 Innovation

Not only white boards are great addition to an office, but it can also work miracles for brainstorming ideas and building the next million dollar company. Look for a good and fun option to buy your white board gift, one that is of quality and cost effective. Even 4′ x 8′ piece of white board can already be an awesome gift to give.

Vacation Trips

Image Source: Pinterest

Although just about anyone in the world would love this, an entrepreneur who is strapped for cash and finds it tough to even make it out of his/her office will appreciate it even more. Give him/her a weekend trip at a ski resort or a beach. You can always make it simple; however, make sure you demand that he/she puts work aside for a couple days to relax and have some fun.

Books

Image Source: Why To Read

There’s no doubt that any small business owner would appreciate a good book. You can always check out some online sellers or the nearest shops that offers entrepreneurial books. This kind of gift will surely admired, as your boss is always looking for the best ideas out there.

A Business Mentor or Life Coach

Image Source: Quantum Values

Why don’t you take that set of contacts and find somebody who has the experienced in the field of business or life coaching. Find someone who is willing to mentor your entrepreneur in all key aspects of life and business. You can even come to an agreement of whether they’ll conduct scheduled phone calls or meetups, so as to go over with business numbers and plans. A simple meeting with someone who has done it in the past can definitely go a long way for providing a new business tycoon the confidence and ideas.

Smart Phone

Image Source: First Post

If you know that your boss has yet to upgrade on either the Android or the iOS platform, then you certainly need to do it. Remember that in this mobile-connected world, a business that is outdated when it comes to technology is falling behind every competitor. In fact, giving a smart phone is a better idea if that person is yet to own a laptop.

Eco-Friendly Corporate Gifts

February 10, 2016/in Corporate Gifts/by Simplicity Gifts

Since time immemorial, green gifts have always been known being unique and clever. Above all, they help reduce carbon footprint. Due to being costly and difficult to find, however, they usually get a bad rap – let alone if recipients will love green corporate gift ideas.

Well, contrary to popular belief, these kind of gifts are actually great and dismiss the negative thoughts about the costs. Of course, with the right advice, you can really save lots of money while saving planet Earth.

Flip Flop Doormats

Image Source: 7 Hopes United

When talking about products made from recycled materials, Flip Flop Doormats are the best way to go. It’s basically a doormat made of, well, re-purposed flip-flops. Not only are you being responsible, but you’re making (or giving) a really cool gift. It is quite useful for wiping dust and/or draining water. Apart from these, you have various options of texture and color. If you’re looking for a unique gift for your next corporate event, this could be your best option.

Drying Rack

Image Source: Container Store

Are you trying to get rid of your dryer appliance? Well, this could one of the best ideas for corporate gift. Not only will you save boatloads of money on your electric bill, but you can also significantly help the environment. If you know that that person wants to reduce the hassle of hanging clothes, then a Drying rack could be the best solution.

Soap Nuts

Image Source: Chagrin Valley Soap & Salve Company

Soap Nuts are guaranteed 100% biodegradable and can work miracles when cleaning clothes. Apart from that, you can get about twice as many loads for the same price as laundry detergent; hence they’re not just valuable green gifts, they’re budget-friendly, too.

Potted Herbs

Image Source: Arizona Pottery

There’s no doubt that a lot of people appreciate receiving plants as a gift. If you’re planning to do the same thing, you can take the whole idea a step further than usual. You can go for Rosemary bushes, something that can grow large and make a useful housewarming gift compared to traditional ones. Moreover, they smell great whenever you brush them.

An Ecosystem Globe

Image Source: Pinterest

The idea is to place a whole ecosystem in a glass globe – one that is totally self-contained. Such thing was first made by NASA, but has hugely influenced the mainstream market. This is without doubt the coolest gift you can ever give. It can last up to two years, thus you can say it’s a green gift that can last.

Vermicomposting Bin

Image Source: My People PC

This is really great especially for someone who’s an outspoken advocate when it comes to going green. Vermicomposting Bin is designed for composting leftovers using worms. It may sound gross, but, hey, it’s a useful thing to have. When you throw food in the trash, it just gets hauled to the landfill like any other garbage would do. Remember that 20% of garbage is food, and when it decomposes, it releases methane – a harmful gas that has played a huge role in global warming.

Fabric Shopping Bags

Image Source: Etsy

Nowadays, there are numerous chic reusable bags out in the market, and all of them make nice presents than the ordinary cheapies. You can make a one that folds into its own pocket. It’s apt for tucking in your coat pocket or purse, so you’ll always have one for those unexpected store stops. This is great for people who don’t want to own larger shopping bag stash.

Bandanas

Image Source: Art Fire

Bandanas have always been useful in many ways, and a set can already serve as a casual dinner napkins your recipient. Also, they’re a bit more budget-friendly than expensive cloth napkins. They’re far more earth-friendly than the disposable ones and are a great “zero-waste” strategy.

Furthermore, bandanas can come very handy for travel enthusiasts. One can use them as dish cloths while on the road, or face masks for open-air travels on dusty roads. Heck you can utilize them as washcloths for showers and reusable wraps for foods such as fruits and muffins. Above all, they’re quite handy for various minor medical emergencies.

Organic Wine

Image Source: Lehigh Valley Marketplace

Ah, who in Earth doesn’t love wine? If you’re looking for a gift that’s quick to find, organic wine is as about as simple as you can get. You can find one in various Organic Stores, all of which offers up to 10% discount if you buy more bottles. Not just that, as they usually offer a free organic fabric wine shopping bag. Organic wine is indeed an affordable gift you can give, and there are plenty of ways to you can do to save money when buying.

Most hated corporate gifts and what you can give instead

January 29, 2016/in Corporate Gifts/by Simplicity Gifts

Image source: amazonaws.com

Now that another holiday season is upon us in Singapore, corporate gifts are once again, a major part of the marketing strategies and tools in many businesses. When it comes to corporate gifts planning and selection, one step that is commonly overlooked is to ensure that you first know what not to give. Even for the experienced corporate gifts planners, it is still possible to give out the wrong gift every once in a while. Fortunately, with some careful planning and research, this can be avoided. Keeping a list of “DO-NOT-GIVE” items as corporate gifts is always a good idea, not only does it serve as a reminder, you might actually just be able to get a few ideas out of them from time to time.

And if you’re new in corporate gifts planning and selection, this list becomes even more important. This is a list that could vary from client to client, but for starters, a general list works just fine. And we just happen to have a list with us right here and we would love to share it with you. Before we start though, one thing to keep in mind is that the gifts should be as “politically correct” as possible, don’t allow even the slightest chance that it *might* offend someone, even when that someone is not a client or in your client base.

Now, let’s look at the most hated corporate gifts and what to replace them with:

Do Not Give… Cheap pens that are covered with your company logos

Do Give… Quality pens.

Pens are one of the most common corporate gifts, and it’s common for a reason. It is practical, not to mentioned suitable for just about everyone even in this digital age. To be honest, I’ve never spent a dime on pens since I started working, and I don’t ever want to. But that doesn’t mean that receiving cheap, terrible looking pens does not irritate me. It does. A lot. Just because pens are useful, doesn’t mean the quality doesn’t matter. We’ve all come across that one pen in our lives that just made us wonder “why?” – and it’s even worse when it’s covered in business logos in a hideous way.

A quality pen, however, can go a long way. Be classic and elegant with your business logo placement, this will go a long way, your recipient will appreciate the quality of the pen, as well as the design. The thoughtfulness, quality and class will then be associated with your brand.

Do Not Give… Apparels with your logo on it.

Do Give… Useful accessories.

The only impression from your clients when they receive any kind of apparels with your business on it is “Why?” and they will likely either end up in a trash can directly or never see the light of day. Some people already are reluctant to wear apparels of their own company or alma mater, expecting people to “represent” (Because let’s face it, that’s what it is) other business they might or might not have a history working with seems to be unrealistic.

Accessories, on the other hand, are more likely to be appreciated but only if it’s well design, good looking and practical. This, just like almost all corporate gifts, requires elegant and classy logo placements. Things like earphones, keys holder or ID holders would be a safe bet.

Do Not Give… Cloth napkins

Do Give… Small cleansing tools for computers

Cloth napkins, or as far as corporate gifts go, anything that is remotely relevant to personal taste in fashion should be avoided. Because you will never make everyone happy, more often than that, there will always be more frowns than smiles when they see the design, colors or even the size of it. Save yourself and everyone some troubles, just forget about it. But you know what’s irrelevant to personal taste in fashion and very practical at the same time? Small cleansing tools for laptops and computers. The chance is, your recipient has at least one of those and likely don’t have any tool to properly dust off the dust or do any level of cleaning. And all used computer can use a little light cleaning and dusting.

By now we hope you have a rough idea about what to avoid and what to achieve in corporate gifts giving. If you’re still struggling with it, ring us anytime and let’s chat about it!

Why Personalized Gifts Are Better

January 26, 2016/in Corporate Gifts/by Simplicity Gifts

Image source: bluepitch.co.ke

With two back to back gifting season in Singapore, corporate gifts buyers have been wondering if it is worth it to order personalized gifts for certain clients, or even, if it makes a difference at all. Today we would like to share some thoughts on this particular matter.

Let’s talk about what gifts mean to people

Gifts, in general, are considered a token for appreciation, although everyone enjoys being appreciated, there is without a doubt some different level of appreciation you can express through a gift. It has been long established that, when it comes to personal gifts, a personalized gift is better than a non-personalized gift. Not only does it create a uniqueness that is generally greatly appreciated, it also represents a more in depth relationship between the two, given at least some level of familiarization is required for one to even come up with a personal gift for another person.

What do corporate gifts mean to people, then?

Now, what about corporate gifts? Some might think that personalized corporate gifts are perhaps just one step too far and that that level of intimacy is perhaps only appropriate for friends and family. In fact, that is not the case at all. A personalized corporate gift tells your client that not only do you value the relationship you have together, you are also keen to have a closer relationship, and that they are special to you. It’s a nice gesture that invites a closer relationship, something people generally don’t hate in the world of business with almost no downside and impossible to backfire. So relax, this is not like sending your ex-girlfriend a diamond necklace with her initials carved into it, which could easily backfire and I suggest you really, really think things through before you commit.

Personalized corporate gift’s main advantage

Another strong reason to go with personalized corporate gifts is also perhaps the main reason most people do it- To stand out.

By now we know corporate gift giving is so common that almost everyone and their mother does it. This also means that people receive a lot, and I mean, a lot of corporate gifts during the holiday seasons as well as other common local occasions. Naturally, when there is a lot of something, inevitably, one or two of those things would probably go unnoticed. And because the marketing nature of corporate gift, the last thing you want is have your corporate gift buried deep under other gifts and never even see the light of day.

Now, I’m not saying that personalized gifts guarantee eyeballs, attention and appreciation from the recipient. There are still a handful of things that can go wrong when it comes to personalized corporate gifts. But at least it’s a good start to differentiate your gift from all the others. After all, in the world of business as well as professional relationships, there is no such thing as “It’s the thought that counts”.

Personalized gifts can especially be more effective at attention catching when your intended recipient is a big corporation, the more business relationships they have, the more likely that they receive a good amount of corporate gifts when it comes the season. The fact that the gift is personalized, it almost always guarantees at least a couple more seconds of time that the recipient will spend on the gift. And that is a couple more seconds of time for you to work your marketing magic with the gift. The end goal is always to ensure your client enjoy your corporate gift, not just giving out corporate gifts for the sake of it.

Now, we have shared two main reasons why we think personalized gifts are better for both personal and business purposes. There are, of course, other factors to take into consideration, such as budgets, designs, and the items you’re choosing and the level of personalization that can be incorporated to the gift. However, those vary case by case and we recommend a detailed discussion with your corporate gifts vendor to determine the best way to proceed. Last but not least, always double check with the compliance and regulation to ensure that you’re not stepping any line with your gifts and getting anyone in any trouble.

And if you had any other question, give us a ring and have a little chat, we would love to help!

A list of useful corporate gifts for Gen Y

January 22, 2016/in Corporate Gifts/by Simplicity Gifts

Also known as the Millennials. Proceeding the Generation X, the generation Y spans the early 20’s to early 30’s, in other words, the generation that was born between the 1980’s and early 1990’s. As they enter workforce and become the majority of entry level to mid-entry level workforce, they also become an important target for most if not all marketing campaigns. Corporate gifts, like many others, are also greatly affected by this as it is usually a “Generation Y” on the receiving end of your corporate gifts.

Image source: huffpost.com

What makes a corporate gift a good gift for the generation Y? To answer this question, you must first understand the common traits and characteristics of the generation Y, below are the 4 most common key characteristics of the generation Y:

Generation Y is tech-savvy.

Facebook, Twitter, Uber, all things online, generation Y is all over it. Data on their smart phone is key to their day to day life, strong wifi connection sometime can just be what makes their day.

Generation Y is the ultimate keyboard communicator.

Don’t be surprised that your tweet or Instagram comments get responded first before the generation Y you’ve been trying to get in touch with returns your call. Generation Y is all about the keyboard communication, send a tweet, send an Instagram comment, send a text, anything that can be done without the actual call, that’s how you keep up with a generation Y-er!

Generation Y is purpose oriented.

Generation Y is not particularly motivated by money and success, rather, purpose and happiness are more important to them, they would choose a job or a company that they believe in over a nice, fancy office. They would choose to be happy with their lives over a fancy job. What this also means, is that although they would fully devote to the job or work they find meaningful, they won’t be the clock watching type working bees, they expect the flexibility to leave the desk for a walk outside to recharge.

Generation Y is more aware of wellness and environmental friendly.

Talk to anyone in the generation Y, you would be surprised how they all seem to know what to and what not to eat (Whether they eat accordingly, that’s another story.), every one of them seems to understand the benefits of yoga and spin class, the importance of staying in shape and fitness. The age of cheese burger and BBQ all day is a thing in the past! Generation Y is also a lot more into recycling and more aware of environmental issues like climax change, regardless what their opinions are.

Now that you have an idea of what generation Y is like, let’s think about gifts that support the lifestyle or traits of the generation Y. So they are tech-savvy and can’t be without their phone? What are the little things that can support or enhance that lifestyle? We got a short list right here:

Screen protectors
Mobile Power Banks
Phone cases
Universal better chargers
Earphones
Phone wallets
Wires organizers
Mousepads

As for the happiness, purpose focused philosophy, think about what can make their day-to-day life easier, even just to lighten up their mood or for a healthier lifestyle, here’s a short list for inspiration:

Desk plants
Yoga mats
Passport holders
Mason jars and lunch boxes (Promote healthy lunches!)
Larger mugs (Less trips to the office café corner, and of course, with cool design or graphics)
Hashtag accessories (We all know generation Y lives and breathes hashtags!)
Back & Seat cushions for the office

And remember, regardless how great a gift idea is, always double check with the compliance guideline with your own company or industry. Last but not least, seek opinion and feedbacks from your own in-house generation Y before you make any decision to ensure you really “got it”. If you don’t have one, you can always just go on the street and grab a few millennial looking pedestrians and ask them what would be their ideal corporate gift!

And if that sounds just a little too exciting for you, you can also just pick up the phone and ask your corporate gift in Singapore supplier about it, if you don’t have one, or would like to get a second opinion, you can find our phone number on our website and we’d be happy to give you a couple suggestions!

Customized Gifts for Your Business Clients

January 15, 2016/in Corporate Gifts/by Simplicity Gifts

With Chinese new year right around the corner, this also means one thing in Singapore: It’s corporate gifts season!

Image source: alkof.com

Corporate gift is not a new thing; in fact, it is so common that everyone and their mailman has either given or been given corporate gifts, and that is both a blessing and a curse. The delightful part is, giving always brings in a good feeling, that is, if you know for sure that you do a good job giving the gift. On the other hand, exactly because corporate gift is so common, a lot of them are considered very boring, some gifts, and this might seem cruel, have never even been opened! And that, would be the cursing. Nobody wants to give out a gift that never gets opened. Not even for corporate gifts, and especially not corporate gifts!

So the question is, how do you avoid being boring with your corporate gifts for the business clients? And keep in mind that the chance is that your business clients receive, or at least have seen a lot of corporate gifts.

There are more than a couple answers and approach to this question, but making them customized gifts is always a good approach and first step to that. By doing this, you let them know that they are special to you, and that you have them in mind when you are doing your holiday or seasonal greetings planning.

How do you customize gifts for your business clients?

When it comes to customized gifts for business clients, almost everyone’s first instinct is to incorporate their logo to your gifts. While this is a very sweet thought, it almost always creates some copy right issues. Remember, logos are generally protected by trademark and are intellectual property. Unauthorized use of someone else’s logo should be avoided. Even if and when you mean well. Another thing is that it might trigger some compliance issue, especially if your client is a big or even multi-national company. Should any of the gifts end up at the hand of a third party, the logo on it would be generally interpreted as the source of the item, which would be associated with responsibility. Should things go south, it could go wrong real fast, and bad.

That is not to say you shouldn’t put any logo on your gifts at all. In fact, you should definitely put your own logo, not only will that remind them where the gift came from somewhere down the road, it will also prevent the “out of sight, out of mind” situation when your interaction with each other is less frequent.

No their logo, just my logo, what else can I do to make my gift for my business client more “customized”?

Generally, a gift that comes with your own business logo is already considered “customized”, but, it never hurts to take it to the next level. For example, things like calendars have a lot of space of customization. If you are producing a large number of corporate gifts for one business clients and have a long history of working together with the client, considering creating designs or images that tells the story of your working history or a showcase of the products or projects that you’ve worked together on. Yes, calendars are very common and could often be boring, but this touch of customization will certainly make your calendar stands out while sending the message of “We care about you and we value your business and our working relationship!”.

If you don’t have a long list of products or projects that you’ve worked on together, don’t get frustrated just yet. If your client’s office is in an iconic building, a nice, little model of the building as an accessory is always a cute way to say thank you and this is a special gift for you.

After all, the art of gift giving, regardless corporate gifts or personal gifts, is revolve around bringing joy to the recipient. Making them feel special is a great way to do it. Whatever you’re choosing to give to your client as a highly customized, corporate gift, don’t be afraid to make it personal. It could be an item that means something to them, it could be something that triggers the memory of working together, or even something that would make anyone think of them.

To sums it up, the general directions you want to go for a very customized corporate gift for your client are:

Make it all about them (But do not use their logo)
Make it all about your long history of working together

And remember, don’t limit yourself with designs, graphics or prints to demonstrate the above, a clever little item that does either of that would work just fine!

Corporate Gift Ideas for the Holidays

January 11, 2016/in Corporate Gifts/by Simplicity Gifts

Now that we have survived another Christmas/New Year holiday season; and some of us still have the holiday weight to show for it. It’s time that we get ourselves well prepared for another major holiday season in this side of the world, the lunar new year! Yet another corporate gifts season in Singapore. Although it is more than “just another” corporate gifts season. The lunar new year corporate gifts season provide a chance for redemption for those who did really, really bad in the “Christmas/New Year corporate gifts season”. For the western holiday season, did you send your clients a bunch of calendars with big pictures of “fruit of the month” when neither of you nor your clients’ business is fruit related by ay mean? (Why? What even inspired the fruit themed calendar?) This is the time for redemption. I’m talking about full swing, all or nothing, comeback kid style. Or, did you do really good in the western holiday day season and figure you can just sit back and relax for this round? Don’t be silly. You’ve already raised the bar, now you have to keep up with your own good work!

Now, between digesting and recovering from the excessive eating while drinking from the Christmas/New Year holiday season and planning/looking forward to the binge drinking while eating that is for sure going down during the lunar new year, the brain juice could be running just a little low and you might need a helping hand coming up with some perfect corporate gift for the lunar new year holidays. We can relate and we are here to help.

Below are a few ideas to get you started, or, you can just make them yours, every one of those ideas is free!

1. The Red Envelopes.

I know what you’re thinking, red envelopes? How original. But let’s really think about it. What is that one thing that people need during lunar new year holidays? Red envelopes. Do people enjoy buying them themselves? I know I don’t. It’s always a bummer when I run out of red envelopes and have to step out and make an effort to find them, knowing full well that it is unacceptable, unthinkable even to give out money without those red envelopes.

Another thing is, red envelopes are often boring and even ugly sometimes, but there are also really, really well designed, pretty and quality looking red envelopes. And exactly because there are a lot of bad ones, the well designed, quality ones are simply impressive. Making your recipient look really good in front of family and relatives.

Take a look at these impressive, well designed, quality red envelopes that I wish I receive all my cash in them:

Image source: aliexpress.com

Related (Why buy corporate gifts?)

Image source: aliexpress.com

I rest my case.

2. Chinese tea cups

Aside from the binge drinking and eating, another thing that is strongly associated with lunar new year is the morning tea tradition. This lunar new year, give your clients and potential clients some cute, well designed tea cups for the morning tea, or, you know, just to look at. Hide your company logo in the bottom to let your clients know that it’s more important to give them a gift that is well designed, looks good than constantly reminding them about you.

Image source: domitea.com

Image source: fler.cz

3. Coasters

Speaking of beverage, when you’re done with your Chinese tea, the chance is, for the rest of the day you probably rather be sipping something cold, with that hot Singapore sun outside all day. As refreshing and enjoyable as cold drinks, there is, however, absolutely nothing enjoyable about having water stains on your wooden table or having wet circles all over the place. And that’s when coasters come to the rescue. Another thing that sounds boring at first, but with a lot of potential of both being impressive through great design, and a lot of room for personalization.

For example, these coasters are sometimes even more fun than the beverage that will be sitting on them!

Image source: emanatedesign.com

Image source: architecturedesigns.com

And this is how you can keep your coasters traditional but also impress your clients with the graphic design (And all that room for you to subtly incorporate your logo somewhere!)

Image source: pinterest.com

And don’t forget, 2016 is the year of monkey!

Image source: balticswag.com

Corporate Gifts as A Marketing Tool

January 1, 2016/in Corporate Gifts/by Simplicity Gifts

Don’t let the name “Corporate gifts” fool you, corporate gifts have been, in fact, used as a marketing tool all over the world. And in major business hubs like Singapore, unique corporate gifts are often one of the best marketing tools of businesses.

Image source: dekassa.com

How so?

Corporate gifts, unlike traditional marketing tools like advertisements, banners, or posters, are a lot more mobile, and a lot more “up close” when it comes to their exposure to your customers and potential customers.

For example, let’s say you run an herbal tea business, and you decided to make 1,000 mugs as corporate gifts. The very common practice is, a logo of your business will be on every mug. Regardless the style of the design; the logo can be very centered, or very subtly placed at the corner, but there is a logo.

And now, your recipient happens to be in need of a mug and starts using your mug around the office or at home, that means that mug with your logo on it will be seen by a number of people – the recipient’s colleagues, family members and friends. All those people now at the very least recognize your logo. And just like that, your brand recognition is now improved.

Although brand recognition is a pretty important part of any marketing strategy in just about any industry, but the marketing power of corporate gifts does not have to stop here.

Beyond Brand Recognition

Getting people to know the name of your brand is already a success as far as corporate gifts go, to take it to the next level, you would need to intrigue the potential customers and even make them get to know you.

Can you do all these through giving out corporate gifts?

The answer is yes.

Remember, anything with your logo on it is a representation of your business. That mug you made as corporate gifts? It says more than just “happy holidays!”. The quality and design of the mug represents who you are as a business. Are you going for an elegantly designed mug or a very unique or edgy mug? Are you putting a great deal of colors and graphics on the mug or are you keeping it simple? What messages are you putting on the mug?

All of the above can affect how people think of your brand. If you find this hard to believe, just think about how most people are being judged by the way they dressed in both personal and professional life. Yes, we all know we should not judge a book by its cover, but the reality is, we all do. In today’s society, fashion style has become a personal statement; how people express themselves and a telltale of who they are. And this is exactly why the design and style of your corporate gifts matter. Corporate gifts are more than gifts, they are a statement, a representation of your business.

Okay, but how do I get customers to want to get to know my business more just by seeing my corporate gifts?

Have you ever seen an advertisement, be it print advertisement or TV commercials, and you thought to yourself: “Whoa, I don’t know what this brand does but this is a very cool ad and now I have to google this brand to find out what the business is about.” ?

Corporate gifts have the potential to do just that, too!

With proper design and strategic planning, your corporate gifts can attract both eyeballs and the curiosity behind those eyeballs. This could be achieved by either a very unique design, or a very unique gift along with the right amount of wits.

For example, if you HAVE TO make calendars your corporate gift for the season, make sure it is a very unique calendar. Maybe featuring your employees in each month, making them Mr. and Ms. September and all the other months? (This might seem corny, but let’s be honest, everyone enjoys looking at people that are easy on the eyes.) Or, maybe a calendar in a shape of something funny or relevant to current pop culture trends?

Remember, no one ever google anything that is ordinary.

Just to see you smile

American country singer Tim McGraw has a hit love song: Just to see you smile. Describing how a guy would do anything to see the smile of the girl he loves. A good strategy in romance, and also a great strategy in corporate gifting.

Incorporate some humor and wits in your corporate gifts, it can be a funny quote, a funny image, a funny anything, as long as it puts a smile on your recipient’s face. Your recipient will likely then, without realizing, associate the joyful feeling with your logo (Don’t forget to put your logo on the corporate gifts, too!), making your brand all more likable!

What to Look for in A Corporate Gifts Supplier

December 28, 2015/in Corporate Gifts/by Simplicity Gifts

Corporate gifts, arguably one of the most iconic symbol in business culture around the world. The corporate gifts of your company represents your company value, company culture and who you are as a business. And to ensure the message and the image get across through the corporate gifts perfectly, selecting a corporate gift supplier is essentially the anchor to it all. The question is, what should you do to make sure you have the right corporate gift supplier? In a busy business city like Singapore, corporate gifts are everywhere and so are the suppliers, how will you select the right vendor to supply you with the corporate gift that represents your business accurately?

Source: jobzella.com

We hear you and we have a few tips for you. Let’s take a look at the top 3 factors that we think matter the most when it comes to selecting the right vendor to supply you with corporate gifts.

Creativity and passions over experience

You might think that you can do no wrong with going with an experienced corporate gifts provider. That is not entirely true. When it comes to corporate gifts, it is almost always better to have something unique, appropriate for the occasion or current social trends rather than something on the traditional side. And this is where creativity and the passions for corporate gifts come in.

A creative vendor will be able to help you find the most unique gifts, unique gifts make a much longer lasting impression, which strengthens your corporate image. The passion of the vendor will allow them to find the best quality products suitable for the corporate gifts, and remember, the quality of your corporate gifts is, inevitably, associated with the quality of your service and products.

Of course, if you could find an experienced, creative, and passionate corporate gift supplier, that would be the best case scenario. But if you just happen to have to choose, make sure you remember that creativity and passions will go much farther than experience.

Relationship skills matter more than you think

A good corporate gifts supplier is great at being likable and maintaining relationships. To be great at these things, one must first “care”, in fact, one must cares a lot and care just about everything. A vendor who cares about your experience with them will go extra mile for you in order to deliver the best customer experience possible, and a vendor who is willing to go the extra mile, by extend, will do a lot to make sure that you are happy with their services and product.

If you have a pleasant experience working with a vendor, the chance is, so does the vendor’s supplier and business partners. Naturally, people do not purposely give out an inferior product or service to the people they have a good relationship with, in fact, people often choose to provide better products and services to the people they enjoy working with or having a relationship with.

And when your corporate gifts supplier is receiving better products, services or even perks from its supplier, this means you are also getting higher quality products and services.

A highly organized operation and process.

Being organized means that there is a standardized process for every operation, this process is often, if not always, tested and improved to fit the operation. A well designed and tested process can minimize errors significantly, saving both parties time, energy and resources.

And by being organized, it would make things a lot easier if and when there is a mistake made somewhere during the process, making the whole operation highly efficient.

But it doesn’t just stop there, not only should a vendor be organized in the production process, the administration process should also be organized to minimize process time and improve efficiency.

Remember, it might be cool to work with a vendor that is heavily on the “artistic” side and doesn’t care much about the “other stuff”, but in real life, working with an unorganized business could be time consuming and might even create the lack of accountability when things go wrong.

Now that you know our top 3 factors in choosing a corporate gifts supplier, we would like to remind you that you should always do your own evaluation before committing to one or any supplier. And avoid relying on “words of mouth” entirely or too heavily. After all, “words of mouth” are often, if not always, accountability free and extremely subjective. Come up with your own process or create a list of criteria to rate all your options to get a clear picture if you’re having a hard time making a decision on vendors.

5 Tips for Maximizing Corporate Gift Giving

December 25, 2015/in Corporate Gifts/by Simplicity Gifts

Image Source: videohive.net

With Christmas cheers in the air and festive decorations everywhere, we have officially entered the holiday season, and similarly, corporate gifting season. Almost every business gives out corporate gifts around this time of the year along with holiday greetings.

If you work at an office in a business that has business relationships with other businesses, the chance is you have received one of these before, and, more likely than not, some of them didn’t even make it to your handbag nor office desk before being immediately forgotten in a dark corner somewhere, or even worse, in a trash can. Especially for a major business hub like Singapore, unique gifts are the only ones that really survive the holiday seasons and do its job, which is leaving an impression. However, having an unique gift is not the only thing that will help you reach this goal – Let’s look at a few tips we have for your corporate gift giving this year.

Customise your corporate gift

If your business is ordering hundreds of the same gift for all your customers and business associates, it is difficult to make each gift special or different from another to make the recipient feel special. However, that doesn’t mean it can’t be done. Have your sales force and liaison staff hand write a short greeting for each recipient, and only do it for the recipients they interact with throughout the year, let the recipients know that they ARE special and your business is taking time to appreciate the working or business relationship you share.

Either that, or you customise your corporate gift. The main idea is to make each recipient feel special.

Hand deliver it

Instead of sending out boxes of calendars, have your sales force – even yourself visit your clients’ office to hand deliver your corporate gifts. If you’re giving out a large number at one specific company, at least make the effort to see your main contact window at the company and give them a big smile when you hand over those boxes of gifts. Every business can spend money on gifts, but the ones that also spends time on it says a lot more about how you value the relationship between you.

‘Tis the season to smile

No matter how busy someone is, she or he will always have just one second to bare for a smile or even a good laugh. Incorporate something funny in your gift – perhaps a short joke, a funny picture of your own staff, or even a funny picture of yourself. If there is no way you can put that on your gift, make sure your gift comes with a card and aim for a smile when you put something in that card.

Related (The Art of Corporate Gift Giving)

Set the priority straight

While it is important to get your brand or business noticed with the gift, remember that a corporate gift in Singapore is meant to make the life of the recipient easier or make the recipient happy. So before you order a batch of low functionality gifts covered in your enlarged logo, ask yourself if you’d even take a second look at the gift if you were the recipient. And remember, a bad gift can always backfire. Just ask every woman and their boyfriend! (And my high school boyfriend would have a lot to say about that!)

Build anticipation

A business, generally, wants to let its customers and potential customers know that it is here to stay. If you’re tired of spending all your brain juice on coming up with a unique, personalized gifts every year, then sometimes being predictable is the best strategy.

Now, I know being predictable is often associated with boring, but it doesn’t have to. You know what else is predictable? A tradition. Pick something that is useful and stick to it every year – like a calendar, a champion of corporate gift every year around the world, but put a little twist on it.

For example, instead of pictures of random scenery, why not make it fun by coming up with your own corporate hotties calendars? The Mister or Miss September never gets old. Not your style? How about a funny graphic or cartoons about your company for each month? When all else fails, there’s also the good ole “year in review” or “this time last year” you can put on the calendar.

After all, if you give people something to talk about, they will be talking about it. Let your corporate gift be the talk of the town and get people excited about the next edition!