With Christmas cheers in the air and festive decorations everywhere, we have officially entered the holiday season, and similarly, corporate gifting season. Almost every business gives out corporate gifts around this time of the year along with holiday greetings.
If you work at an office in a business that has business relationships with other businesses, the chance is you have received one of these before, and, more likely than not, some of them didn’t even make it to your handbag nor office desk before being immediately forgotten in a dark corner somewhere, or even worse, in a trash can. Especially for a major business hub like Singapore, unique gifts are the only ones that really survive the holiday seasons and do its job, which is leaving an impression. However, having an unique gift is not the only thing that will help you reach this goal – Let’s look at a few tips we have for your corporate gift giving this year.
Customise your corporate gift
If your business is ordering hundreds of the same gift for all your customers and business associates, it is difficult to make each gift special or different from another to make the recipient feel special. However, that doesn’t mean it can’t be done. Have your sales force and liaison staff hand write a short greeting for each recipient, and only do it for the recipients they interact with throughout the year, let the recipients know that they ARE special and your business is taking time to appreciate the working or business relationship you share.
Either that, or you customise your corporate gift. The main idea is to make each recipient feel special.
Hand deliver it
Instead of sending out boxes of calendars, have your sales force – even yourself visit your clients’ office to hand deliver your corporate gifts. If you’re giving out a large number at one specific company, at least make the effort to see your main contact window at the company and give them a big smile when you hand over those boxes of gifts. Every business can spend money on gifts, but the ones that also spends time on it says a lot more about how you value the relationship between you.
‘Tis the season to smile
No matter how busy someone is, she or he will always have just one second to bare for a smile or even a good laugh. Incorporate something funny in your gift – perhaps a short joke, a funny picture of your own staff, or even a funny picture of yourself. If there is no way you can put that on your gift, make sure your gift comes with a card and aim for a smile when you put something in that card.
Related (The Art of Corporate Gift Giving)
Set the priority straight
While it is important to get your brand or business noticed with the gift, remember that a corporate gift in Singapore is meant to make the life of the recipient easier or make the recipient happy. So before you order a batch of low functionality gifts covered in your enlarged logo, ask yourself if you’d even take a second look at the gift if you were the recipient. And remember, a bad gift can always backfire. Just ask every woman and their boyfriend! (And my high school boyfriend would have a lot to say about that!)
A business, generally, wants to let its customers and potential customers know that it is here to stay. If you’re tired of spending all your brain juice on coming up with a unique, personalized gifts every year, then sometimes being predictable is the best strategy.
Now, I know being predictable is often associated with boring, but it doesn’t have to. You know what else is predictable? A tradition. Pick something that is useful and stick to it every year – like a calendar, a champion of corporate gift every year around the world, but put a little twist on it.
For example, instead of pictures of random scenery, why not make it fun by coming up with your own corporate hotties calendars? The Mister or Miss September never gets old. Not your style? How about a funny graphic or cartoons about your company for each month? When all else fails, there’s also the good ole “year in review” or “this time last year” you can put on the calendar.
After all, if you give people something to talk about, they will be talking about it. Let your corporate gift be the talk of the town and get people excited about the next edition!
With 2015 coming to an end, many might find yourself reflecting on the year and setting up your plans and goals for next year. And if you’re a business, it is time to put some serious thought on your corporate gifts if you haven’t already. In Singapore, corporate gifts have always been an important part of corporate cultures, especially this time of the year – Tis’ the season!
The chance is you’ve probably printed out many calendars as corporate gifts in the past, how about something a little different this time? Nothing makes a better impression during the holiday season than a unique gift for your clients, associates or employees, so before you pull the trigger, take some time to think about what will make you stand out most and take a couple of things into consideration.
Here are a couple things to think about for your corporate gifts:
Out of sight, out of mind
Although it is always fun to make your gifts seasonal (for example, summer theme, Christmas theme, new year theme…etc), let’s not forget the timeless wisdom of “out of sight, out of mind.” – corporate gifts is essentially a form of marketing, a reminder of your brand or service. Instead of giving out something that’s unlikely to stick around long, consider giving out something that is practical, even office essential to have a place in the office or the recipient’s daily life. For example, USB hubs and note pads are both practical and likely to stay on the recipient’s desk for a long time.
Uniqueness, not advertisement
Although some companies have their own regulation when it comes to the size and position of company logo on their gifts and gimmicks, one thing to keep in mind that a gift is not an advertisement, at least not openly.
Yes, you are trying to get people to think of you and leave an impression, but it is still a gift. That being said, the logo placement should be as subtle as possible if it can’t blend in with the design. Corporate gifts in Singapore are more likely to be kept around and talked about (hence enhanced the impression) if it’s unique and well designed. You can either build a series of design around your logo and make it look fun or unique, or just leave the gift alone and let it remain its own design, note that this is not to say you just give out corporate gifts with your company logo nowhere to be found, a logo is essential, but don’t let it be the first thing that people notice when they look at your gift when you don’t have an entire graphic design built around it.
Which brings us to the next point.
Yes, your corporate gifts should ideally be very practical for your recipients to be using it and keeping it around for a long time, but a unique, chic design can take your corporate gifting game to a whole new level. A unique, interesting or elegant design will make your corporate gift the talk of the town. People will be showing the gift to their friends and associates, and that is pretty much free branding!
It’s not me, it’s you
Last but not least, one thing that most people tend to forget when ordering corporate gifts is that the gift is about the recipient, not about the company that gives out the gifts.
Think about what you’d like to receive, not from a company you have a business relationship with, but from a colleague or even your own friends. And this is how you will stand out from all the other companies that are also sending out corporate gifts. Make sure your gift is something that is nice to look at, practical and even make the recipient’s life easier!
Sometimes some companies are a little too focused on making the gift relevant to the business or the products or service the company is offering but forget that a gift is a “keep me in mind” – not an actual advertisement. There are many other forms of marketing approach to mention your products and services, leave the gift alone and let it be just a gift, this might seem like a small thing, but it will be that one small thing that get you closer to the recipient.
And that is exactly what gifting is all about.
Contact Simplicity Gifts for a free quote now.