Also known as the Millennials. Proceeding the Generation X, the generation Y spans the early 20’s to early 30’s, in other words, the generation that was born between the 1980’s and early 1990’s. As they enter workforce and become the majority of entry level to mid-entry level workforce, they also become an important target for most if not all marketing campaigns. Corporate gifts, like many others, are also greatly affected by this as it is usually a “Generation Y” on the receiving end of your corporate gifts.
What makes a corporate gift a good gift for the generation Y? To answer this question, you must first understand the common traits and characteristics of the generation Y, below are the 4 most common key characteristics of the generation Y:
- Generation Y is tech-savvy.
Facebook, Twitter, Uber, all things online, generation Y is all over it. Data on their smart phone is key to their day to day life, strong wifi connection sometime can just be what makes their day.
- Generation Y is the ultimate keyboard communicator.
Don’t be surprised that your tweet or Instagram comments get responded first before the generation Y you’ve been trying to get in touch with returns your call. Generation Y is all about the keyboard communication, send a tweet, send an Instagram comment, send a text, anything that can be done without the actual call, that’s how you keep up with a generation Y-er!
- Generation Y is purpose oriented.
Generation Y is not particularly motivated by money and success, rather, purpose and happiness are more important to them, they would choose a job or a company that they believe in over a nice, fancy office. They would choose to be happy with their lives over a fancy job. What this also means, is that although they would fully devote to the job or work they find meaningful, they won’t be the clock watching type working bees, they expect the flexibility to leave the desk for a walk outside to recharge.
- Generation Y is more aware of wellness and environmental friendly.
Talk to anyone in the generation Y, you would be surprised how they all seem to know what to and what not to eat (Whether they eat accordingly, that’s another story.), every one of them seems to understand the benefits of yoga and spin class, the importance of staying in shape and fitness. The age of cheese burger and BBQ all day is a thing in the past! Generation Y is also a lot more into recycling and more aware of environmental issues like climax change, regardless what their opinions are.
Now that you have an idea of what generation Y is like, let’s think about gifts that support the lifestyle or traits of the generation Y. So they are tech-savvy and can’t be without their phone? What are the little things that can support or enhance that lifestyle? We got a short list right here:
- Screen protectors
- Mobile Power Banks
- Phone cases
- Universal better chargers
- Phone wallets
- Wires organizers
As for the happiness, purpose focused philosophy, think about what can make their day-to-day life easier, even just to lighten up their mood or for a healthier lifestyle, here’s a short list for inspiration:
- Desk plants
- Yoga mats
- Passport holders
- Mason jars and lunch boxes (Promote healthy lunches!)
- Larger mugs (Less trips to the office café corner, and of course, with cool design or graphics)
- Hashtag accessories (We all know generation Y lives and breathes hashtags!)
- Back & Seat cushions for the office
And remember, regardless how great a gift idea is, always double check with the compliance guideline with your own company or industry. Last but not least, seek opinion and feedbacks from your own in-house generation Y before you make any decision to ensure you really “got it”. If you don’t have one, you can always just go on the street and grab a few millennial looking pedestrians and ask them what would be their ideal corporate gift!
And if that sounds just a little too exciting for you, you can also just pick up the phone and ask your corporate gift in Singapore supplier about it, if you don’t have one, or would like to get a second opinion, you can find our phone number on our website and we’d be happy to give you a couple suggestions!