The Art of Corporate Gift Giving
- Source: ideasoncorporategifts.wordpress.com
With 2015 coming to an end, many might find yourself reflecting on the year and setting up your plans and goals for next year. And if you’re a business, it is time to put some serious thought on your corporate gifts if you haven’t already. In Singapore, corporate gifts have always been an important part of corporate cultures, especially this time of the year – Tis’ the season!
The chance is you’ve probably printed out many calendars as corporate gifts in the past, how about something a little different this time? Nothing makes a better impression during the holiday season than a unique gift for your clients, associates or employees, so before you pull the trigger, take some time to think about what will make you stand out most and take a couple of things into consideration.
Here are a couple things to think about for your corporate gifts:
Out of sight, out of mind
Although it is always fun to make your gifts seasonal (for example, summer theme, Christmas theme, new year theme…etc), let’s not forget the timeless wisdom of “out of sight, out of mind.” – corporate gifts is essentially a form of marketing, a reminder of your brand or service. Instead of giving out something that’s unlikely to stick around long, consider giving out something that is practical, even office essential to have a place in the office or the recipient’s daily life. For example, USB hubs and note pads are both practical and likely to stay on the recipient’s desk for a long time.
Uniqueness, not advertisement
Although some companies have their own regulation when it comes to the size and position of company logo on their gifts and gimmicks, one thing to keep in mind that a gift is not an advertisement, at least not openly.
Yes, you are trying to get people to think of you and leave an impression, but it is still a gift. That being said, the logo placement should be as subtle as possible if it can’t blend in with the design. Corporate gifts in Singapore are more likely to be kept around and talked about (hence enhanced the impression) if it’s unique and well designed. You can either build a series of design around your logo and make it look fun or unique, or just leave the gift alone and let it remain its own design, note that this is not to say you just give out corporate gifts with your company logo nowhere to be found, a logo is essential, but don’t let it be the first thing that people notice when they look at your gift when you don’t have an entire graphic design built around it.
Which brings us to the next point.
Design matters
- Source: markabull.com
Yes, your corporate gifts should ideally be very practical for your recipients to be using it and keeping it around for a long time, but a unique, chic design can take your corporate gifting game to a whole new level. A unique, interesting or elegant design will make your corporate gift the talk of the town. People will be showing the gift to their friends and associates, and that is pretty much free branding!
It’s not me, it’s you
Last but not least, one thing that most people tend to forget when ordering corporate gifts is that the gift is about the recipient, not about the company that gives out the gifts.
Think about what you’d like to receive, not from a company you have a business relationship with, but from a colleague or even your own friends. And this is how you will stand out from all the other companies that are also sending out corporate gifts. Make sure your gift is something that is nice to look at, practical and even make the recipient’s life easier!
Sometimes some companies are a little too focused on making the gift relevant to the business or the products or service the company is offering but forget that a gift is a “keep me in mind” – not an actual advertisement. There are many other forms of marketing approach to mention your products and services, leave the gift alone and let it be just a gift, this might seem like a small thing, but it will be that one small thing that get you closer to the recipient.
And that is exactly what gifting is all about.
Contact Simplicity Gifts for a free quote now.